Auxiliis is an international CRO (contract research organisation) company dedicated exclusively to paediatric clinical trials. With a clear ambition to set foot in USA and expand their market share in Europe, the management team realised that they were missing a solid corporate presence online.
Total branding & art direction including crowdfunding campaign and app design.
AYO is a light-based wearable supported by an app that actively improves sleep, increases energy levels and minimizes jet lag.
Supporting the business development and the expansion of the Auxiliis as a company – moving from one office to three locations worldwide – the website redesign was a major step in conveying a trustworthiness and company’s expertise.
The goal for this project was to create a professional, representing website for Auxillis as a company and a complete overview of its services.
Good design has a powerful impact on a brand’s identity. In order to formulate a solid online presentation, I started the project with reshaping the corporate identity. Updating the logo, defining a color scheme and creating additional visual elements for the corporate house style.
Good design has a powerful impact on a brand’s identity. In order to formulate a solid online presentation, I started the project with reshaping the corporate identity. Updating the logo, defining a color scheme and creating additional visual elements for the corporate house style.
The Colors
The Colors
The Typography
Design to convey a sense of trust
To cover the various therapeutic areas of expertise that the company offers I developed an exclusive set of icons. In this project the iconography places a major role – it communicates the divers thematic expertise of the company.
Designing scalable icons allowed for
clear voice of the iconography
no matter the screen size
Designing scalable icons allowed for clear voice of the iconography
no matter the screen size
The website
Special attention in the creative strategy was given to the new positioning specifically directed to paediatric clinical development. A selection of stock photography (kids in clinical facilities) was used to give an extra dimension of the ‘human factor’ and the field of operations.
Special attention in the creative strategy was given to the new positioning specifically directed to paediatric clinical development. A selection of stock photography (kids in clinical facilities) was used to give an extra dimension of the ‘human factor’ and the field of operations.
Consistency is the key
In addition to the website redesign, a various communication materials were developed later on. To mention a few: I have designed a new set of business cards, presentation slides, promo banners for events and promotional booth for conference exposure. In all the communication items I incorporated the a consistent look and feel which is the key to successfully brand your business.
Strategic design with social impact
The newly created identity and digital environment was successfully launched and rolled out in all Auxiliis offices (in Europe and USA). Apart from conveying trust among the company clients and governmental authorities, the new designs brought a positive image in the hospitals and clinincal centres of Auxiliis. And by that a step closer in the journey of improving our children's health.
