How we move from A to B is changing fast. Technology makes multimodal travel easy and the mentality shift from owning to using is creating momentum among travelers for new services. Info.nl asked me to
design some motion graphics to support their recent long-read on
the near future of mobility.
How we move from A to B is changing fast. Technology makes multimodal travel easy and the mentality shift from owning to using is creating momentum among travelers for new services. Info.nl asked me to design some motion graphics to support their recent long-read on
the near future of mobility.
How we move from A to B is changing fast. Technology makes multimodal travel easy and the mentality shift from owning to using is creating momentum among travelers for new services. Info.nl asked me to design some motion graphics to support their recent long-read on the near future of mobility.
How we move from A to B is changing fast. Technology makes multimodal travel easy and the mentality shift from owning to using is creating momentum among travelers for new services. Info.nl asked me to design some motion graphics to support their recent long-read on the near future of mobility.
How we move from A to B is changing fast. Technology makes multimodal travel easy and the mentality shift from owning to using is creating momentum among travelers for new services. Info.nl asked me to design some motion graphics to support their recent long-read on the near future of mobility.
Iskander Smit (Innovation director info.nl) shared his look into the future by deconstructing mobility and connecting it to possible changes in technology, as well as behaviour changes. I tried to do the same with the long-read - deconstructing the content and connecting three of the main changes into separate graphical concepts.
In order to give a notion on the future, the article highlights the development and the ease of use for multimodal travel now. Seamless journey and ultimate flexibility is key for the user. That same idea was user in a linear animation to stress the continuous ''keep-on-moving'' flexibility that travelers experience when using public train, bike rental and car sharing services.
Another graphics focused more on representing the changes in the ecosystem as such. For example, combining all the mobility layers in one circular visual and unifying the different services in one system, yet from the perspective of the user.
Good design has a powerful impact on a brand’s identity. In order to formulate a solid online presentation, I started the project with reshaping the corporate identity. Updating the logo, defining a color scheme and creating additional visual elements for the corporate house style.
The colors
The initial drafts (some included here) were inspired by the colors of the three most used mobility services in The Netherlands: NS (train), OV fiets (bicycle rental service] and Greenwheels (car sharing servicel). However at the end the graphics were set in the brand colors of Info.nl.
Multimodal travel
The idea behind multimodal travel is that the user selects a means of transport that suits him/her at that moment, depending on the point of departure and destination as well as the purpose of the journey, appointments, family activities, the weather, etc. By checking in on account, you are free of the friction that comes from buying a ticket to pay for each of the trips.
Mobility layers and infrastructure
Another graphic represents the mobility layers in its landscape:
There is an infrastructure we all use, be it road or rail. Then there are the means of transport, the mobility-pods. Subsequently, you have the service providers who give you access to the means of transport. Then there is the driver, who still matters so long as everything is not yet self-driving. And finally, there is the user.
Special attention in the creative strategy was given to the new positioning specifically directed to paediatric clinical development. A selection of stock photography (kids in clinical facilities) was used to give an extra dimension of the ‘human factor’ and the field of operations.
Now new businesses and companies offering MaaS services are emerging worldwide with very high expectations. New partnerships are being created as we speak and they face a very challenging and competitive market.
Mobility-as-a-Service (MaaS)
The third animation focuses on the fact that the world of mobility is changing significantly through the decoupling of services and physical objects. Platform makers will have to develop increasingly generic systems that also enable the different solutions to be more easily linked with each other.
The third animation focuses on the fact that the world of mobility is changing significantly through the decoupling of services and physical objects. Platform makers will have to develop increasingly generic systems that also enable the different solutions to be more easily linked with each other.
